An AI sales agent that follows up on every lead in the first minute

Speed to lead decides who gets the deal. The AXIS agent calls a new lead the minute the form comes in, asks your qualifying questions, books the meeting and writes the result to your CRM. Price, contract terms and exceptions go to a rep with the full history.

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AXIS agentOutbound call · web lead · example

Hi Megan, this is the assistant at Brightline Solar. You just asked for a quote on our site. Do you have two minutes?

Sure, we're comparing a few installers.

Happy to help. Do you own the home, and what is your average monthly power bill?

We own it, about $220. Could someone come out this week?

CRM record

Stage
Qualified
Lead
Homeowner, $220/mo bill
Next step
Site visit this week

Connects to the phone system and CRM you already use

SMSWhatsAppInstagramKommoBitrix24TwilioRingCentralZoom PhoneDialpadHubSpotSalesforceGoHighLevel

Three sales jobs for an AI agent

  1. 01

    Speed to lead

    Calls and texts new leads the minute they come in, qualifies them and books the meeting.

  2. 02

    Database reactivation

    Calls and texts leads that went quiet in your CRM, finds out why and updates the status.

  3. 03

    Current customers

    Reminds about renewals and service visits, shares offers with customers who opted in and logs the answer.

What an AI SDR does and what stays with your reps

An AI SDR handles the first touch: it calls the lead, finds out the need, budget and timeline, and books a call or an appointment. Your rep opens the CRM to a filled-in record and joins when the conversation reaches price, contract terms or an exception.

Reps spend the day on deals, not on dialing. A lead from last night does not wait until morning, and a cooling lead does not get lost in a list.

An AI appointment setter inside your pipeline

The agent works inside your pipeline. It moves deals through stages, adds tags and tasks for reps, and puts a call summary and recording on the record. Confirmations and reminders go out by SMS.

  • Ready integrations with Kommo and Bitrix24
  • Connects to your CRM: Salesforce, HubSpot, GoHighLevel, Zoho or Pipedrive
  • Calls from your numbers on Twilio, RingCentral, Zoom Phone, Dialpad, Nextiva, 8x8 or Microsoft Teams Phone
  • Deal, contact and stage update during the call
  • A task for a rep when a person is needed

AI outbound calls to your own leads and customers

The agent calls people who already know your business: new inbound leads, past inquiries and current customers. Campaigns are built from segments of your CRM, and an opt-out or a stop word takes the number out of every campaign.

Under the Telephone Consumer Protection Act (TCPA), calls that use an artificial or prerecorded voice need the prior express consent of the person called. In February 2024 the FCC confirmed that AI-generated voices fall under that rule. AXIS builds campaigns from the CRM segments where you hold that consent. This is a summary of the rule, not legal advice.

  • FCC Declaratory Ruling on AI-generated voices: https://docs.fcc.gov/public/attachments/FCC-24-17A1.pdf

A sales script for the AI agent

The script is built for your sale, not a template: qualifying questions, objection handling, pricing, terms and limits. An operator edits it in the console without a developer and sees in the summaries where calls break down.

How to roll out an AI sales agent

Start with the one process that loses the most leads, usually speed to lead or database reactivation. AXIS connects your phone system and CRM, writes the script and runs a pilot on part of your leads with a call-by-call review. After the review the agent goes live on the full flow.

How much an AI sales agent costs

Setup is a one-time fee. Voice conversations are billed by the minute. The exact quote comes after a review of your process.

Text assistant setup
from $590
one-time
Voice assistant setup
from $1,450
one-time
Voice assistant, per minute of conversation
$0.12–0.18
billed on actual usage

Frequently asked questions

What is an AI SDR?

An AI agent that does the first part of a sales development rep's job: it calls and texts new leads, asks qualifying questions and books the meeting. A rep takes over once the lead is qualified.

Is this AI cold calling?

No. AXIS calls people who already know your business: new inbound leads, past inquiries and current customers. Campaigns come from your CRM, and every opt-out removes the number from future calls.

How fast does the agent call a new lead?

The minute the form or inquiry lands in your CRM, day or night. If nobody answers, the agent retries on a schedule and sends a text.

Will an AI sales agent replace my reps?

No. It takes the repetitive calls and messages, while negotiations, complex deals and exceptions stay with people. Your team does not have to grow to keep up with dialing.

Does it work for B2B sales?

Yes, wherever the first touch repeats: inbound leads, qualification, repeat orders. The script accounts for a long sales cycle and passes a rep anything that needs approval.

Does the agent call or text?

Both. The voice agent calls, and the text agent answers by SMS, WhatsApp, Instagram and the chat on your website.

  4. 04
    How-to8 min

    How to Use AI in Sales

    How to use AI in sales across the pipeline: first response, qualification, CRM records and reactivation of your own base. See which tasks to hand to AI first.

Let's build an agent
for your sales process.

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