Client caseLandscape design and yard improvement

9 deals worth $65K in a month, with every inquiry handled by AI

A text AI agent on a classifieds marketplace and a voice AI agent on inbound calls: they answer at once, qualify and pass a rep only the people ready to discuss a project. A person joins on the second line.

Project overview

Industry
Landscape design
CRM
Bitrix24
Task
Handling marketplace messages and inbound calls
Tool
Text AI agent (marketplace) + voice AI agent (inbound calls)
Time to launch
18 days
inquiries handled in a month
205
qualified leads passed to reps
134
deals in a month
9
revenue in a month
$65K

Context

Where it started

The company's main lead channel is a classifieds marketplace. The average project is $7,200, so every lost lead is potentially $7,200 in revenue.

Reps answered marketplace messages themselves, between site visits, measurements and meetings. The average response time was 93 minutes. In an hour and a half a person messages several other contractors and starts talking to whoever answers first. Some inquiries were lost.

Process

How the work went

Stage 1

Brief and knowledge base

We sorted out what clients ask on the marketplace and by phone: types of work, project stages, timelines, what drives the price. Together with the sales team we defined what counts as a qualified inquiry and when to pass it to a rep.

Stage 2

Text agent on the marketplace

The agent replies to messages on the listings right away, at any hour. It explains services and project stages, clarifies the task and qualifies the inquiry.

Stage 3

Voice agent on inbound calls

Callers reach the voice agent. The logic is the same as on the marketplace: answers, qualification, handoff to the second line.

Stage 4

One set of rules and Bitrix24

The text and voice agents follow the same rules and send leads to one place: Bitrix24. Wherever the person came from, the rep gets a record in the same format.

Stage 5

Launch and support

18 days from brief to launch. The agents work 24/7.

For the customer

What it looks like for the company's customer

  1. 01On Sunday evening a person writes on the marketplace: “How much does it cost to landscape a yard?”
  2. 02The agent replies at once, not an hour and a half later. It explains what the work involves and clarifies the task.
  3. 03A qualified inquiry goes to Bitrix24 and to a rep.
  4. 04The rep contacts a person who already has answers to the first questions and is waiting for the next step.

Result

Funnel for the month

StageCountConversion
Inquiries (marketplace + calls)205100%
Passed to reps as qualified leads13465% of inquiries
Deals96.7% of qualified leads · 4.4% of all inquiries
Revenue$65Kaverage project $7,200
MetricBeforeAfter
Response time93 minutesinstant
Hoursreps' working hours24/7
Who handles first messagesrepsAI agent
  • Each inquiry brought the company about $320 in revenue on average ($65K across 205 inquiries).

Outcome

What the client got

revenue for the month, all flow through AI
$65K
before: marketplace response time
93 min
after: marketplace response time
instant
inquiries handled with no rep involved
71

The main point

Reps stopped answering marketplace messages between site visits and spending time on people who were “just asking”. Only qualified clients reached them, and in a month that produced 9 projects averaging $7,200.

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